S24 > VCU > MKTG > MKTG330 > Advertising and Promotion: An Integrated Marketing Communications Perspective
Details:
Advertising and Promotion: An Integrated Marketing Communications Perspective
by George Belch, Michael Belch
ISBN-13: 9780078028977
ISBN-10: 0078028973
Book Details
- Condition: Good
- Underlining or
Highlighting: None - Writing: None
- Torn: No
- Broken Seams: No
- SKU: 6565992
- Edition: tenth
- Extra information:
Publisher: McGraw-Hill/Irwin Pub Date: 1/17/2014 Binding: Hardcover Pages: 800
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